The Tropicana

In 2024, The Heritage hotel in Wilberforce was rebranded back to its original and iconic name, The Tropicana—known locally as The Trop. The rebrand paid tribute to the venue’s mid-century roots and its strong connection to the Hawkesbury River’s vibrant water-skiing culture.

The vintage-inspired identity, featuring nostalgic tropical motifs and sun-washed colour palettes, nods to its past as a lively riverside destination. Every brand touchpoint—from menus and promotional materials to signage and merchandise—was designed to capture its playful spirit, honour local history, and position The Tropicana once again as a social hub for the community.