Missy K is a contemporary Asian fusion restaurant defined by a bold, expressive identity that blends cultural references with a modern edge. The brief was to create a visual language that felt vibrant, refined and adaptable across multiple touchpoints.

The identity combines Asian-inspired typography, a rich colour palette and layered graphic elements to create depth, energy and a subtle nod to street food culture.

I developed the full brand system, including logo suite, typography, colour and supporting assets, rolled out across menus, signage and digital. The result is a confident, cohesive identity that stands out in a competitive hospitality space.