The Mona

Leading the rebranding of ‘Park House’ in Mona Vale, back to its original name: The Mona.

Leading the rebranding of Park House in Mona Vale back to its original name, The Mona, the project established a comprehensive brand system including logo, typography, and colour palette. The brand guidelines were applied across menus, environmental design, and marketing collateral, contributing to The Mona being named a finalist for the AHA NSW Best Marketing Activity 2025 award.

The refreshed visual identity captures the venue’s laid-back Northern Beaches character while elevating its presence as an iconic coastal social and live music destination.