Watsons x Aperol

The Watsons Bay Hotel summer activation with Aperol was designed to deliver a bold and highly immersive brand experience for guests.

The bump in featured a large-scale mural incorporating Watsons’ signature striped umbrellas alongside Aperol’s iconic palette, creating an instantly recognisable and shareable backdrop. A custom bar decal expanded the experience while branded uniforms, menus and supporting collateral made it a full venue experience.